
career details
Berlin, Germany
Brand Strategist
We’re looking for a strategic and creative Brand Strategist who can shape the voice, identity, and positioning of our brand across all touchpoints. You will help define how the brand communicates, how it feels, and how it connects with audiences through thoughtful strategy and clear direction.
Key Responsibilities
You will conduct market research, analyze audience behavior, and identify opportunities to strengthen brand positioning. Your role includes developing brand guidelines, messaging frameworks, and storytelling strategies that support consistent communication. You will collaborate with creative, marketing, and leadership teams to ensure that every visual and verbal element aligns with the brand’s vision and long-term goals.
Required Skills & Qualifications
You should have proven experience in brand strategy, marketing, or related roles, supported by a portfolio of successful brand projects. Strong analytical and communication skills are essential, along with the ability to translate insights into clear strategic directions. A deep understanding of branding principles, audience psychology, and competitive landscapes is required. The ability to present ideas persuasively and lead strategic discussions is important.
Preferred Qualifications
Experience working with agencies, startups, or digital-first brands is a plus. Knowledge of content strategy, copywriting, or market positioning will be an added advantage. Familiarity with brand identity systems and modern brand-building practices can help you stand out.